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The taste of summer starts here.
From beach clubs in Saint-Tropez to rooftops in Sandbanks, Provence rosé is the drink that defines a summer moment. It’s that first glass after the final wave, the second bottle as the terrace turns gold, the one you open just because the evening feels too good to end.
But what makes Provence rosé so special?
It starts with signature pale hues and crisp, mineral finishes. These notes are all thanks to grapes like Grenache, Cinsault, and Syrah, which are gently pressed to retain their elegance. It’s also shaped by a unique terroir characterised by mineral-rich soils, sea breezes, and over 300 days of sunshine per year. And the bottle’s made to move easily from table to terrace, beach to balcony, night in to night out.
No wonder over 80% of wines produced in Provence are rosé, with global demand continuing to rise. In fact, the UK is now the second-largest importer of rosé from Provence, after the US, proving just how much this region has become a summer staple.
So, whether you’re new to Provence or simply scouting your next go-to, here are five standout bottles worth your attention.
Icons, discoveries, and one must-have pour. Effortless, expressive, and elegantly dry, these five bottles capture the essence of Provence. Whether you’re curating your summer wine rack or prepping for a beachside break, these are the rosés worth pouring this season.
Crafted at the organically certified Château des Bertrands, just inland from Saint-Tropez, Après is more than just a wine. This bright mix of Grenache, Cinsault, and Syrah starts with flavours of white peach and pink grapefruit. Only to end with a crisp, mineral finish that lingers, making you want another glass.
It’s made for the après moment, after the beach, after the second course, or after the light shifts just right. With a resealable glass stopper and a sleek, etched bottle, this Provence rosé is designed for modern living. Serve it well-chilled (8–10°C) with seafood and burrata, or enjoy it while basking in the sun-warmed conversation
This globally loved label helped redefine what Provence rosé could be. With pale colour, soft red berry fruit, and a clean, dry finish, it’s approachable and familiar. We consider it the rosé equivalent of a classic white tee.
Ideal for parties or as a gift, Whispering Angel brings refined flavour and well-known branding. This makes it a reliable pick for any summer table.
A staple of the French Riviera, Minuty Prestige Rosé is served everywhere, from yacht decks to shaded beach clubs. Owned by the Matton-Farnet family, it combines soft notes of melon and white blossom with a zesty citrus finish, balancing freshness with finesse.
Its coastal origins and cru-classé status give it a touch of prestige. It’s great for those moments when you want to level up your drink without worrying too much about the pairing.
Often referred to as the connoisseur’s rosé, Château de Selle offers a structured, elegant take on Provence’s hallmark style. Crafted by the Roederer family, it layers stone fruit, citrus peel, and rose petals over a refined mineral backbone.
It’s a wine for those longer lunches and thoughtful pours. It’s complex enough to hold your attention yet delicate enough to elevate any summer table.
This award-winning bottle from one of Provence’s rare cru-classé estates offers impressive character at a modest price. With notes of wild strawberry, a soft creamy texture, and a clean, mineral finish, it’s perfect for those looking beyond the mainstream.
Highly rated but often overlooked, it’s the kind of discovery that quietly becomes a favourite.
Summer is full of spontaneous, unforgettable moments.
Some are planned, while others just happen. But the best ones deserve more than an average pour. Provence’s best rosé wines, like Whispering Angel and Après Provence, offer more than just refreshment. They capture a mood, a memory, and a feeling.
This season, Après delivers on all three.
Made for the moment, it’s designed to move with you. With its crisp mineral finish, stylish resealable bottle, and roots in the heart of Provence, it’s the kind of wine that doesn’t just arrive. It fits the flow of your day.
So, whether you’re topping up the terrace fridge, packing for a coastal escape, or simply looking for your new go-to rosé, make sure Après is on your list.
Follow @apresprovence, or join the club to stay ahead of the next pour.
Après Provence
Rosé for après moments.
Crafted in Provence, made to share.
Smartbase, Aviation Park West, Target Road,
East Parley, Christchurch,
BH23 6NW, United Kingdom
Après Provence. Built by b4b | Designed by Studio Global