A shelf is lined with pale pink bottles. Some are marked organic, others not. Choosing wine shouldn’t feel like a test of conscience. Yet, for eco drinkers, the decision can feel weighted. Do you choose the certified organic rosé wine, or trust that a sustainably made bottle of rosé without the seal is just as responsible?
In the UK, interest in organic food and drink has grown exponentially. The Soil Association reported the organic market grew 7.3% in 2024, ending the year at £3.7 billion. That’s double what it was a decade before, and wine is among its fastest-rising categories. The appeal is as clear. There are fewer synthetic inputs, gentler farming, and the promise of a more natural sip. However, the certification doesn’t always guarantee better flavour or a lighter footprint.
Many eco-friendly wines, like those from Provence, are made just as sustainably but don’t show the official label.
Under EU Regulation 2018/848, organic rosé wine must be made from grapes grown without synthetic fertilisers or pesticides. There are also limits on sulphites and additives. Certain accredited bodies oversee compliance to ensure vineyards meet strict standards. These standards help protect the environment and promote authentic viticulture.
Organic rosé sits alongside other mindful approaches:
For eco drinkers, the organic label provides reassurance, but it is not a guarantee of superior taste or quality. A wine’s true character depends on terroir, craftsmanship, and how it is shared. That’s why some wines made under certified organic conditions don’t use the label. They prefer to emphasise flexibility, sustainability, and flavour.
The phrase “organic vs conventional wine” is searched often, and for good reason. Eco drinkers want to know if the difference goes beyond the label. At its core, the contrast lies in how grapes are grown and how the wine is stabilised.
Conventional vineyards often use synthetic fertilisers, pesticides, and more sulphites. This helps protect the vines and keep the wine fresh. By contrast, organic vineyards must avoid synthetic inputs and work with natural alternatives. EU rules set maximum sulphite levels at 150 mg per litre for organic rosé, compared to 200 mg for conventional wines.
Taste, however, is less predictable. Research by OENO One shows that flavour depends more on terroir and winemaking skill than certification. Price also plays a role. Certification is resource-intensive, and organic wines often cost more. This makes them a conscious choice rather than a guaranteed upgrade.
Organic certification is one part of the picture. For eco drinkers, sustainability also means how producers manage land, water, and packaging.
Key practices include:
These elements are not always visible on a label. That’s why some wines without organic certification can still be deeply eco-conscious. At Après, our bottles are recyclable and fitted with reusable glass stoppers. This sustainable ethos proves practical on terraces or boats, and kinder to the planet.
Après is made at Château des Bertrands in the Plaine des Maures. This estate is part of the MDCV group, which has official French organic certification FR-BIO-20. This confirms that the estate’s vineyards comply with EU organic farming rules. Chiefly, they steer clear of synthetic fertilisers and pesticides.
The vineyard is certified organic and holds High Environmental Value (HEV Level 3) status. This is the top French recognition for biodiversity and sustainable farming.
However, Après itself is not marketed as an organic wine. Certification applies to the producer, but not every branded label carries it.
For some drinkers, the label offers peace of mind. For others, the broader sustainability story makes a wine a more meaningful choice.
Organic rosé wine can be worth attention, but the label is only part of the picture. Certification shows commitment to eco-friendly farming. However, many of the most sustainable bottles are created outside those rules. For eco drinkers, the real value lies in how a wine is grown, crafted, and shared.
Après embodies transparency and is crafted for modern lifestyles. Our rosé proves that drinking consciously does not mean compromising on elegance, pleasure, or style. Want to explore our ethos? You can order a 6-bottle case for home delivery. Also, consider joining the Après Club for exclusive access to Provence in every glass.
To explore more of these stories, visit our Moments journal.
Après Provence
Rosé for après moments.
Crafted in Provence, made to share.
Smartbase, Aviation Park West, Target Road,
East Parley, Christchurch,
BH23 6NW, United Kingdom
Après Provence. Built by b4b | Designed by Studio Global