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It’s rare for a bottle of wine to earn a thank you note from Kensington Palace. But that’s exactly what happened when Prince William wrote to the founders of Après Provence.
The royal couple were introduced to Après and were so taken with it that they made personal contact. In his letter, William expressed how much he and Princess Kate had enjoyed the rosé.
“It felt surreal, in the best way,” Tom Glanfield shared, reflecting on the moment the letter arrived.
Since then, the wine has taken on a new nickname among its growing audience: The Royal Rosé. Balanced, expressive, and designed for modern moments, it’s become part of a broader conversation.
At the heart of this Royal Rosé is a vineyard rooted in both heritage and environmental care. Après is crafted at Château des Bertrands, a certified organic estate in the Plaine des Maures Natura 2000 reserve. It’s located in Provence, a region celebrated for its winemaking history and biodiversity. The 2024 vintage blends Grenache Noir, Cinsault, and Syrah, creating a profile that’s pale in colour, fruit-led on the nose, and mineral on the finish. This elegant yet easy balance is central to Après’ appeal.
Every detail has been designed with a purpose. The laser-etched bottle and resealable glass stopper bring together style and practicality. Small details like these help make Après as at home on a yacht or rooftop as it is in a relaxed dinner setting. Yet, its drinkability and clean profile reflect a low-intervention style that suits modern tastes. And, while it holds its own among Provence’s best, Après avoids the exclusivity often associated with premium wine. Instead, it offers a confident alternative; one that invites people in, rather than setting them apart.
For more on how Après was brought to life, visit Our Story.
The royal endorsement may have sparked public interest, and made national news, but Après’ lasting appeal lies in the details – from its production to the moments it’s made for. Here are three reasons Après Provence is earning a place in fridges, cellars, and celebrations across the country.
Grown on an organically certified estate in the Plaine des Maures – one of France’s oldest geological sites – Après is a wine shaped by place. The vineyard has High Environmental Value (HEV Level 3) credentials and uses sustainable methods. This means the fruit showcases both quality and care, resulting in a wine made with precision, not pretence.
Après was designed to suit the moment after; whether that’s après-ski, a terrace lunch, or a late-night playlist. Its dry, mineral finish and light aromatics make it easy to enjoy from first pour to final glass. Its gender-neutral appeal and contemporary styling give it range beyond traditional rosé stereotypes.
With its etched bottle and glass stopper, Après carries a premium look without ever feeling forced. It fits into the flow of the evening, complementing, never dominating. The wine doesn’t demand attention; it earns it. And that, perhaps, is what makes it royal worthy.
For a closer look at where Après is being enjoyed, visit our Moments blog.
Since the royal mention, interest in Après has naturally grown. Both casual drinkers and venue buyers are looking for something both distinctive and versatile. The wine is available for a direct order of a 6-bottle case, which is ideal for those looking to enjoy the Royal Rosé at home or gift it to others.
You’ll also find Après in select venues across the UK that value relaxed elegance, well-curated lists, and premium presentation. Whether served on a rooftop, in a beach bar, or at an intimate gathering, it’s best enjoyed lightly chilled (10–12°C). Plus, it pairs beautifully with fresh seafood, grilled white meats, burrata, or Provençal salads.
If you’re a hospitality buyer or distributor looking to stock Après, head to our Trade page to request more information or explore sampling options.
The royal spotlight might have sparked the conversation, but the appeal of Après has always been in the details. Crafted near Saint-Tropez, the Royal Rosé is all about relaxed luxury. It showcases a blend of its setting, careful design, and lively social energy. It’s not about grand occasions; it’s about the shared moments that happen naturally.
As the wine travels from terraces and rooftops to dinner tables, it keeps gaining presence. This happens not because of who enjoys it, but because of the special feeling it brings to the moment.
Join the Après Club for exclusive access to new releases, seasonal drops, and events. For press, trade or general enquiries, get in touch.
Après Provence
Rosé for après moments.
Crafted in Provence, made to share.
Smartbase, Aviation Park West, Target Road,
East Parley, Christchurch,
BH23 6NW, United Kingdom
Après Provence. Built by b4b | Designed by Studio Global